E-mail marketing is basically promoting a service or product through commercial emails to potential or existing customers. It’s a subset of digital marketing that involve interactions with clients through emails about promotional offers, transactions, tailored information etc. E-mail marketing is also one of the most convenient and cost-effective ways to enhance engagements between the company and the customer as the audience interact with the emails on a regular basis. There are different types of E-mail marketing like Newsletters, transactional emails etc. that helps in retargeting and maintaining the online presence of the company over time.
Also, E-mail is a very flexible tool for marketing as the advertisements can be pushed in any form like infographics, statistics, flash messages, videos etc without any hassle. These emails can be scheduled, targeted and customized accordingly to the needs of the company for better results. Today, E-mail marketing is one of the easiest, cheapest and fastest ways to reach more customers and generate revenue out of it.