Google Ads formerly known as Google AdWords is an online PPC (Pay Per Click) advertising platform by Google that allows businesses to promote their products and services on the google search and other sites across the web. It runs on a ‘keyword’ based optimized algorithm that shows ads to potential customers when they make searches with relevant keywords associated with your product or service.
Unlike other PPC platforms, Google Ads offers the advertisers two basic yet effective ways to make more engagements
i.e. 1) through the Google Search Network and 2) through the Google Display Network.
The Google Search Network works by displaying your ads amongst the top searches, made for the services you provide or anything likewise according to the keywords you’ve selected; whereas the Google Display Network functions differently by placing your ads on websites you think you’re target audience will be on. As it is a PPC/CPC (Cost Per Click) type advertising, so you as the advertiser has only to pay for an ad when someone clicks on it. Google Ads is cost-effective and hassle-free thus making it an effective and optimal tool for business growth.