Lead is the person who has shown interest in the products, services or business. Lead generation is the initial stage in the process of sales. Lead generation is the process of attracting and converting the leads who showed interest products or services. Lead can be generated through many mediums, social media, email marketing, public relations, industry research reports, webinars and many more.
You can use many tactics for the users to land on your page. Creating the content that is informational can lead higher chances for your page to be viewed. To convert a lead, your page must meet to the promises that are made on the ad. Keep creating different offers for different stages of the buying cycle, this will retain them.