Audio & Visual production (AV) is the process of combining audio and video media with content for commercial usage. AV production is about creating digital content for marketing a product or service through films, podcasts, slide-tape presentations, television programs etc. Producing a commercial in this medium requires a team of highly skilled individuals and industry grade equipment. Such computer-based AV equipment is used in different fields like education, business, healthcare, government etc.
AV commercials are one of the popular aspects of influential marketing. Television ads, radio programs, brand placements in movies, etc have a huge market for both the producers and the buyers. The industry generates maximum revenue from these productions thereby creating a lot of business opportunities. Corporations involved with this industry reach more people across the globe and enjoy the extensive brand value.