Social Media Optimisation is a digital marketing technique through which an organization uses to create awareness about the product, services, brand and their offering. The social media and social networking sites are the platform on which the organisation’s information is shared.
The various tools on which social media optimisation activities takes place are Social bookmarking, Social networking like Facebook, Twitter, Instagram, Google+ ,Linkedin and other video sharing sites. This digital generation is very much fond of social media tools, so what can be a better place than promoting your target audience. Social Media Optimisation seems to be serving information to your target audience at their doorstep.
When you use the social media, you have the page on Facebook, twitter, Instagram,linkedin,Google+ etc.. Due to these social media page you can get in touch with your target audience personally. Hence, you will also be able to know their likings or get the feedback through review section.