With the outbreak of short video form advertisements, AI and chatbots it sometimes seems like E-mail marketing is dead but, the figures and metrics behind it tell a different story. Based on a survey in 2018, E-mail marketing is still the most effective marketing channel beating other forms of digital marketing like SEO and even affiliates marketing! So, if the numbers are believed to be true how does it do that? Why much older marketing technology is still one of the most successful marketing strategies? Let’s find out. In this blog, we’ll be analyzing the key factors that make E-mail marketing the best digital marketing tool. As one of the best digital marketing agencies in Bhubaneswar, we will be sharing some exclusive tips about how to market emails like a pro!
- Draw attention
Do you know how many marketing emails are sent every day? Take a pause and try to guess –a hundred thousand? Or …a hundred million? Well, about 2.9 billion emails are exchanged every day out of which 124.5billon are business and 111.1 are customer mails! So, if you want to get noticed, you’ve to be unique, crisp and precise. While drafting a mail, make sure your subject line stands out.
- Don’t trespass, seek permission
Remember the inbox is someone’s home and you’re a guest in their mail. Don’t bombard with random texts or advertisements everywhere establish credibility and importance first! Make sizable e-mails and explain your audience what are your emails for, make people sign up your newsletters by offering some free service that can add value to them like eBooks, email series, exclusive offers etc.
- Craft your content
Now that you are in your potential client’s mailbox, you need to engage and eventually pitch your product because you’re here for a purpose, not just to send mails for nothing. Crafting content that converts is not easy and gets often tricky with the timing. So don’t rush, keep tabs on your clients’ responses and pick the correct time to introduce your product with influential content.
If you’ve been ignoring e-mail marketing and spending a lot of cash on advertisements, it’s about time you should revaluate your marketing strategy. Just some engaging content and effective strategies can land you thousands of customers for FREE in no time!
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