Getting noticed on social media platforms today is a different kind of race. Thousands of websites fighting with each other for the attention of the audience have made it difficult to get to the top of the league. Original long-form content with interesting research and insights fails to reach most of its audience due to a decrease in the average attention time span of an individual. Also, social media sites and blogs cluttered with clickbait content and advertisements make the situation even worse for full-time content creators. In such a case just producing good content and sharing it on social media won’t help, you have to dig a little more to ace the game.
According to recent surveys by many popular business and marketing websites, picture-based content gets about 600 times more engagements than text-based content! Due to the continuous fall in the average attention time, people tend to consume more visual content as the internet becomes more saturated every minute. Hence, a quick and more snackable content needs to be produced in order to get more views. Enter Infographics.
Infographics are one of the most popular forms of content that have been trending lately. These bite-sized content are easy to consume, are engaging and clutter-free. Visuals are the most effective forms of sharing content and graphics draw more attention than just traditional posts. According to the market research by one of the best graphic designs company in Bhubaneswar Infographics are liked and shared on social media 4 times more than any other form of content. According to quick sprout – “Content with relevant images gets 94% more views than content without relevant images.”
The above stats prove that Infographics are not dead. You can get up to 10X more views and engagements on your content by producing more visual content on top of your niche with attractive graphics. Convert your detailed analyses into small form content without crowding visuals. Keep text not more than 30% on your visual content and use free tools like Canva, freepik etc. to generate influential content. But if you’re just starting out or don’t have much time to put in, don’t worry, we’ve got you back! Our seasoned graphic designers at Shriyans Media will help you in creating best in class Infographics at affordable prices. You can sit back and relax while we turn your content into trending posts. Tune in today to know more!