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How Digital Marketing Shaped the Content We Consume Today

By December 28, 2019 No Comments

When digital marketing took off in the early 2000s, people have just started consuming digital media on a daily basis. It was the times when Web-use overtook TV viewership among the youth, Facebook was booming and mobile operators started offering data subscriptions alongside call and SMS bundles. Tech giants like Google and Facebook introduced tools like Google Analytics and instant articles which churned an industry that would be completely data-driven. The rise of predictive analyses, fast internet, and consumption of data set the wheels in motion for digital marketing to be considered as a mainstream marketing industry. As the best digital marketing company in Bhubaneswar, Shriyans media have been part of this revolution since its emergence.

We saw how ideas were moulded into business and advertising drew a line between reel and reality. In the past decade, content consumed by an audience has evolved many folds changing from its elementary form. There were times when written information held more value than visual content, and promotions were only limited to blogs, graphic posters etc. But with times, preferences of audiences changed rapidly moving from one form to another. Short-form content started trending more than people grew busier and attention time span decreased. Infographics gained popularity, memes became trendy with the young netizens and brands leveraged the potential out of it.

Today we all like to consume the content that adds some value to our lives. With the outbreak of digital marketing new forms of content like podcasts and streaming platforms are taking the voice of brands to people breaking the 4th wall. Many content creators are leveraging the power of the internet to show their talents and brands leverage the volume of their audience to pitch their product. This is how influencer marketing works. But this is just the tip of the iceberg. As the best digital marketing company in Bhubaneswar, we know how and what content can work or not work for a brand plug-in. With ground-breaking research and distinctive market analysis, we can help you in getting maximum engagements. So tune in to our website today and find your voice with us! For any queries reach us at info@shriyansmedia.com or give a call on +91-84808 92191 & +91-76060 11071.

 

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