Digital Marketing has taken the world by storm and advertising is now a multi-billion dollar industry. It has completely changed the way we used to buy and sell goods and services. Everyday millions of advertisements run across different social media platforms just to get the attention of billions of people scrolling through their feeds. Different social media sites like Facebook, Instagram, and Twitter, Linked-In, Reddit, etc. have now come up with their own set of advertising tools to help marketers and small businesses reach many people. To understand how these business models work, you’ve to pay attention to the content that trend on these platforms. Shriyans is a veteran advertising company in Bhubaneswar that has been in the content game for years now. We understand how content pieces work on different mediums and will tell you how to leverage these tools to get maximum conversions.
Do you know that 69% of digital media time is spent on a mobile device? It was also found that 84% of consumers between the ages of 18 and 29 are most likely to use a mobile device when shopping online. These stats show that more than half of your audience is on the small screen. Hence, the first thing to keep in mind while designing a campaign is to make sure it is mobile-friendly. Fonts are not over or undersized and information is just concise. The second thing comes to choosing the right type of content, for example, choosing text-based content for Instagram can be a bad decision because Instagram is an image-driven social network. So it is always advisable to make different content pieces of the same content to be able to use it broadly across all websites. LinkedIn is a more information-oriented platform for which you can publish an article or form small posts to backlink your blogs. Similarly, Reddit is more of a conversation based platform, long-form content like bogs and Infographics may not click. Hence, try pushing ‘links’ to your website in between conversation and discussions to fetch attention.